VANCOUVER, B.C., Canada (August 11, 2015) – Macdonald Realty is pleased to announce that as of August 11th, 2015, over 300 of its real estate agents have received the Certified Negotiation Expert (CNE®) designation – this represents over 50% of the agents from Macdonald Realty’s residential sales offices.
“In decades past, agents were the conduits of listing information.” Explains Macdonald Real Estate Group (MREG) CEO Lynn Hsu. “Now, there is an enormous amount of listing data readily available to the public online, and the value proposition for the real estate agent has changed. Agents must provide cogent analysis of the data available, and expert negotiation skills to resolve conflict, build bridges, and bring deals together for the benefit of all parties involved.”
Jonathan Cooper, MREG Vice President, adds: “The bottom line is negotiation skills are fundamental to the real estate business. Successfully managing the ebb and flow of interpersonal communications—often under considerable time constraints—is vital to real estate transactions, and it’s not something that can be replaced by a computer.”
Offered by the Real Estate Negotiation Institute (RENI), the CNE® course applies up-to-date research in negotiation dynamics to the real estate sales process. It provides agents with tangible tools and insights to achieve better outcomes for their clients. Since 2006, tens of thousands of real estate agents across North American have earned the CNE® designation.
Suze Cumming, the Canadian Director of the RENI, has collaborated with MREG over the last twelve months – “I would like to congratulate Macdonald Realty on being the only brokerage in Canada to have successfully certified over 300 of their real estate professionals in this critical area of expertise. Their commitment to a higher level of service excellence proves that they are leaders in the real estate industry.”
For more information, please contact:
Jonathan Cooper, Vice President, Operations
Macdonald Real Estate Group, Inc.
Phone – 604 264 6789
Email – jcooper@macrealty.com
About Macdonald Real Estate Group:
Based in Vancouver, Canada, Macdonald Real Estate Group (MREG) has an annual sales volume of over $6.3 billion and over $1.75 billion in assets under management. With more than 20 offices and nearly 1,000 staff and REALTORS®, MREG offers a full range of real estate services, including residential and commercial brokerage, property and strata management, project marketing, and the MREG Canadian Real Estate Investment Centre in Shanghai, China. Macdonald Realty is the residential division of Macdonald Real Estate Group. For more information, visit www.macrealty.com.
