A Different Conversation: New book by Mark Winter coaches real estate agents to reframe how they interact with clients

 

VANCOUVER, B.C. – (November 4, 2019) – The term ‘coaching’ in real estate is often associated with scripts, conferences and weekly accountability calls. Mark Winter, Director of Agent Development for Macdonald Realty, approaches coaching from a fresh perspective in his new book, A Different Conversation: Realizing Your Potential as a Real Estate Agent.  Winter’s vision is to elevate the professional performance of real estate agents and reframe how they interact with clients through the fundamentals of professional coaching, enhancing the role that real estate agents play.

“There is a lot of positive focus in our industry on coaching agents in their businesses, but what happens if agents are able to coach their clients?” says Winter.  “Think about how many journeys that start between real estate agents and their clients that actually fail to reach the finish line together. In many cases, it is not expertise that is missing, it is connection and partnership.”

“Professional coaching is based around asking probing questions that deliver powerful insights which both parties understand together.  People today are very tuned in to know what an authentic conversation is – and what it is not.  I believe that some real estate agents do themselves and our industry a disservice by walking in as the expert with all the answers and sometimes failing to ask the right questions. The opportunity to become a critical thinking partner with their clients is massive.”

A Different Conversation shifts the spotlight away from agents and that feeling of having to always be the provider of solutions. Readers will learn how to detach from a presentation-led mentality and build lasting value by shining an empowering light on their clients.

Macdonald Realty is proud to announce that our Director of Agent Development, Mark Winter has released his first book, A Different Conversation: Realizing Your Potential as a Real Estate Agent.

Winter earned a Certificate in Organizational Coaching from the University of British Columbia in 2015 and his Professional Certified Coach designation from the International Coach Federation (ICF) in 2016.  A 27-year veteran of the real estate brokerage business in Vancouver, Winter teaches a 6-week real estate course called Performance Elevation based on coaching competencies and philosophies.  A Different Conversation shares the insights and actions he has honed by teaching that course to over 300 agents over the last three years.

A Different Conversation: Realizing Your Potential as a Real Estate Agent is available for purchase online in ebook and paperback from Amazon, Chapters and Barnes & Noble.

_________________

About Macdonald Real Estate Group:  Founded in Vancouver in 1944, Macdonald Realty (macrealty.com) has grown to become BC’s largest full-service corporately owned real estate company, with over 20 offices, 1,000 agents and staff in the province, and nearly $10 billion in annual sales.

In addition to residential sales, Macdonald Commercial has over 40 dedicated commercial agents with a head office in Vancouver and a new Fraser Valley office in South Surrey; Macdonald Property Management currently manages over $5 billion in BC properties; and Macdonald Platinum Marketing has sold over $2 billion in luxury new construction.

Recent News

Lyndan Properties

Lyndan Properties is a real estate development and investment firm dedicated to creating properties that meet the highest standards of quality, design, and sustainability. Having served the Greater Vancouver area since 2013, Lyndan has experience with every aspect of the development process from property selection, design development, construction, and marketing.

Macdonald Platinum Marketing

The Macdonald Platinum Marketing team offers a range of project marketing services including real estate project marketing, sales strategy development, and market research, to help clients effectively promote and sell their properties.

Macdonald Property Management

Macdonald Property Management provides residential and commercial property management and currently manages over $6 billion in BC properties with offices in Vancouver, the Fraser Valley and Victoria.

Macdonald Commercial

Macdonald Commercial provides creative real estate solutions in the area of commercial sales and commercial leasing including: apartments, land, retail, office, industrial, shopping centres and other investments.  Macdonald Commercial has over 40 dedicated commercial brokers with a head office in Vancouver, and offices in the Fraser Valley and Victoria.  They are a proud member of CORFAC International, the premier network for independently owned commercial real estate firms.

Macdonald Realty

Carefully curated over the past 80 years, Macdonald Realty offers unparalleled industry expertise in every facet of real estate. From luxury, residential, commercial, project marketing, development and property management we have established a reputation built on knowledge and trust. Operating over 20 offices and 1,100+ agents, brokers and property managers in B.C., we are your best next move.