VANCOUVER, B.C. – (November 4, 2019) – The term ‘coaching’ in real estate is often associated with scripts, conferences and weekly accountability calls. Mark Winter, Director of Agent Development for Macdonald Realty, approaches coaching from a fresh perspective in his new book, A Different Conversation: Realizing Your Potential as a Real Estate Agent. Winter’s vision is to elevate the professional performance of real estate agents and reframe how they interact with clients through the fundamentals of professional coaching, enhancing the role that real estate agents play.
“There is a lot of positive focus in our industry on coaching agents in their businesses, but what happens if agents are able to coach their clients?” says Winter. “Think about how many journeys that start between real estate agents and their clients that actually fail to reach the finish line together. In many cases, it is not expertise that is missing, it is connection and partnership.”
“Professional coaching is based around asking probing questions that deliver powerful insights which both parties understand together. People today are very tuned in to know what an authentic conversation is – and what it is not. I believe that some real estate agents do themselves and our industry a disservice by walking in as the expert with all the answers and sometimes failing to ask the right questions. The opportunity to become a critical thinking partner with their clients is massive.”
A Different Conversation shifts the spotlight away from agents and that feeling of having to always be the provider of solutions. Readers will learn how to detach from a presentation-led mentality and build lasting value by shining an empowering light on their clients.
Winter earned a Certificate in Organizational Coaching from the University of British Columbia in 2015 and his Professional Certified Coach designation from the International Coach Federation (ICF) in 2016. A 27-year veteran of the real estate brokerage business in Vancouver, Winter teaches a 6-week real estate course called Performance Elevation based on coaching competencies and philosophies. A Different Conversation shares the insights and actions he has honed by teaching that course to over 300 agents over the last three years.
A Different Conversation: Realizing Your Potential as a Real Estate Agent is available for purchase online in ebook and paperback from Amazon, Chapters and Barnes & Noble.
About Macdonald Real Estate Group: Founded in Vancouver in 1944, Macdonald Realty (macrealty.com) has grown to become BC’s largest full-service corporately owned real estate company, with over 20 offices, 1,000 agents and staff in the province, and nearly $10 billion in annual sales.
In addition to residential sales, Macdonald Commercial has over 40 dedicated commercial agents with a head office in Vancouver and a new Fraser Valley office in South Surrey; Macdonald Property Management currently manages over $5 billion in BC properties; and Macdonald Platinum Marketing has sold over $2 billion in luxury new construction.
VANCOUVER, B.C., Oct. 2019 / Macdonald Realty, Western Canada’s largest independent full-service real estate company, today announced the re-opening of its office in North Vancouver, B.C., Canada. This office is one of Macdonald’s 20 offices throughout British Columbia.
The freshly renovated office in North Vancouver will bring to the team and clients more space and comfort. The space provides everything Macdonald’s real estate agents need to keep improving and growing their business.
Find us at 206 Lonsdale Ave or give us a call at 604.960.1100.
To find more about Macdonald Realty’s offices in British Columbia – please visit macrealty.com/offices.
About Macdonald Realty
Macdonald Realty was founded in Vancouver back in 1944 and has continued to grow through the years and the changes in the real estate market. We’re solid, established and respected, with 20 offices throughout British Columbia. Today, we’re Western Canada’s largest independent full-service real estate company, with Residential, Commercial, Property Management, and Project Marketing divisions. And we’re still proudly BC owned and operated.
Visit the company’s website today www.macrealty.com
VANCOUVER, B.C. – (May 2, 2019) – Macdonald Real Estate Group, parent company of Macdonald Realty, Macdonald Commercial, Macdonald Property Management, and Platinum Project Marketing has announced a new program for people looking to get into the real estate business: Macdonald Pre-licensing.
We’d like to congratulate all of our Macdonald Realty agents who received a Victoria Real Estate Board or Vancouver Island Real Estate Board Award, a Fraser Valley Real Estate Board Medallion Club Team & Medallion Club Award or a Real Estate Board of Greater Vancouver Medallion Club, President’s Club or Medallion Club Team Award.
We are proud to have you on the team!
February 11, 2019 (Vancouver, BC) – Macdonald Real Estate Group is pleased to announce a three year sponsorship with Arthritis Research Canada as presenting sponsor of their signature event, the ARThritis Soirée. This year’s event will take place at 7 pm on May 22, 2019 at The Roof, Hotel Vancouver. Tickets are on sale now at arthritissoiree.ca.
The Soirée attracts business and community leaders, philanthropists, healthcare professionals, donors, and more and is presented as an elegant cocktail reception. This format allows guests to circulate and network and boasts something for everyone—mouth-watering hors d’oeuvres, champagne and wine, as well as an amazing raffle, and live and silent auctions. Singer Mike Reno will also treat sponsors and guests to an amazing show that will include some of Loverboy’s greatest hits.
“We are proud to highlight the importance of arthritis research for the millions of Canadians who struggle with this disease,” said Lynn Hsu, Macdonald Real Estate Group’s CEO. “Arthritis is the leading cause of workplace disability and affects 1 in 6 Canadians. Research is needed to improve the lives of people living with this disease in Canada and around the world.”
At Macdonald Realty, our people are our business, and our goal is to foster a culture of success where everyone wins.
We’d like to congratulate all of our Macdonald Realty agents who received either a Sales Achievement Award, an Award of Excellence or a Rookie award at this year’s award ceremonies.
We’d like to thank you for your continued dedication, your tenacity and hard work and most importantly, for being a part of the Macdonald Realty family.