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Macdonald Realty Launches kvCORE Platform From Inside Real Estate

Macdonald Realty Launches kvCORE Platform From Inside Real Estate

VANCOUVER, B.C. – (August 8, 2019) – Macdonald Realty, one of Canada’s largest independent brokerages and a market leader in British Columbia has partnered with Inside Real Estate to provide the industry’s most sought after technology platform, kvCORE, to agents in their corporately-owned residential offices. The platform will serve as a comprehensive, central platform, driving profitability and growth amongst Macdonald Realty’s growing footprint of offices, agents and top teams.

Macdonald Realty’s unique implementation of kvCORE will empower their agents and teams with the industry’s most robust set of productivity tools, maximizing valuable face-time with both new and existing clients, while offering additional targeted solutions for top performing agents and teams in a fully integrated Marketplace.

“Macdonald is excited to give our agents the most powerful lead generation tool on the market,” said Rosey Hudson, Vice President of Operations for Macdonald Real Estate Group.  “We have been working with Inside Real Estate as our technology partner since 2016. The innovations and AI capabilities they offer in the new kvCORE platform is a phenomenal advantage for our agents.”

Key features of the platform, include:

  • Lead Engine:  the most comprehensive set of lead generation tools on the market today, allow agents to generate leads organically or supercharge their results with built-in paid advertising solutions boasting record low cost-per-lead.
  • Custom Websites:  highly customizable websites including real-time IDX home search deliver a beautiful consumer experience while capturing valuable behavioral insights.
  • Smart CRM:  sophisticated lead validation and lead routing ensure leads are responded to by the right agent, right away. AI driven, automated, task plans take the guesswork out of staying in touch, so agents can focus on what they do best:  building great relationships.
  • Marketing Autopilot:  behavioral nurturing delivers unique, relevant and timely content, driving up to 10X higher engagement across both new leads as well as personal sphere of influence contacts.

“We’re thrilled to be partnered with Macdonald Realty. Their commitment to providing best-in-class technology for their organization re-affirms their leadership position in the industry and we’re proud to have been chosen as the long-term technology partner supporting their future innovation and growth. ” said Joe Skousen, President of Inside Real Estate.

Tablet Phone Desktop displaying the new Macdonald Realty website

About Macdonald Real Estate Group:  Founded in Vancouver in 1944, Macdonald Realty (macrealty.com) has grown to become BC’s largest full-service corporately owned real estate company, with over 20 offices, 1,000 agents and staff in the province, and nearly $10 billion in annual sales.

In addition to residential sales, Macdonald Commercial has over 40 dedicated commercial agents with a head office in Vancouver and a new Fraser Valley office in South Surrey; Macdonald Property Management currently manages over $5 billion in BC properties; and Macdonald Project Marketing has sold over $2 billion in luxury new construction.

About Inside Real Estate: Inside Real Estate is a fast growing, independently-owned real estate software firm that serves as a trusted technology partner to over 200,000 top brokerages, agents and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable and flexible architecture, kvCORE enables every brokerage to create their own unique technology ecosystem through custom branding, robust integrations and high-quality add-on solutions. With an accomplished leadership team and over 175 employees, Inside Real Estate brings the resources, scale and vision to deliver ongoing innovation and success to their growing customer base.

Hong Kongers scout properties in Canada and U.K. to escape protests

Hong Kongers scout properties in Canada and U.K. to escape protests

As protests continue to rock Hong Kong, real estate brokers in Canada and the U.K. are fielding a flood of inquiries from investors in the former British colony who are eager to get out.

Dan Scarrow, president of Macdonald Real Estate Group in Vancouver, said many of his Chinese agents saw an uptick in interest for both sales and rentals this month from Hong Kong. One of his agents is putting off her planned retirement this year to capitalize on the opportunity.

Before, it was usually a ratio of five mainland Chinese to one Hong Kong buyer coming to open-houses, he said. “It has completely flipped now,” said Scarrow. “Whether or not that actually translates into deals, that comes down to what continues to happen in Hong Kong.”

People have begun scouting for properties in cities including Toronto, Vancouver and London as the unease surrounding Hong Kong’s political future grows amid China’s increasing influence. A drop in residential property prices is making some of these cities attractive.

“Hong Kong money could become a major source of capital,” said David Ho, a broker at CBRE Ltd. who deals with Asian investments. “People are shocked, given Hong Kong was always branded as a stable, rule-of-law financial hub, and now want to move their capital to other cities to mitigate the risk and also to look for other homes.”

A look at few of the markets that are of interest to the Hong Kong buyers:

Vancouver’s Advantage

Vancouver, where housing prices have been in a slump for the past year, may be the first city to benefit from the upheaval in Hong Kong.

Changes in Vancouver tax laws have pushed property prices lower since 2018, Knight Frank LLP said in a report, adding that investors will also benefit from currency-adjusted discounts of 17% over the last year. Luxury homes were hit hardest by property tax changes causing the price of mansions to fall in the last few months leading to more incentives for buyers. With the city being home to a large Asian population, Vancouver is an appealing choice for many Hong Kong buyers.

“The tsunami tide of capital coming overseas in the last 10 years displaced a lot of old Hong Kong money,” CBRE’s Ho said. “Now, Hong Kong capital is looking at the price correction in Vancouver as an opportunity to get back in the market.”

Toronto Boom

Ho’s team is working on more than $400 million worth of potential deals for the likes of high-net worth individuals and publicly listed companies who want stability and attractive yields from the city’s real estate boom.

Canada’s biggest city is emerging as a popular choice for commercial and residential property investors given the strength of its housing market, which is partly driven by growth in technology and financial services industries. A weaker Canadian dollar may also mean attractive yields on some deals.

“People are looking at the future, especially people who are young professionals in their late 20s or 30s,” Robert Veerman, a CBRE sales representative who works with Ho, said. “They still have 50 or so years of professional life ahead of them essentially and the question is where’s the market, jobs, growth going to happen?”

Brexit Discounts

Demand for the top five per cent most expensive London residential properties has surged from Hong Kong this year, representing about six per cent of all prospective purchasers registering in the market, according to Knight Frank. Investment from Hong Kong is bound to grow in the next 12 months as more clarity around Brexit emerges, the property consultancy firm said.“We have suddenly had a lot interest from our clients in Hong Kong,” Joe Bond, an FX Counsellor at Citigroup Inc., said at a luxury property event hosted by Harrods Estates, Taylor Wimpey Plc and Citigold Wealth Management in London earlier this month, noting that the recent instability encouraged potential buyers to make offers.

Thanks to uncertainties around Brexit, including a weak pound and cheaper prices, London offers the greatest residential price discounts relative to the other major markets reviewed by Knight Frank. Prime residential costs in London are 28% lower for Hong Kong buyers than they were five years ago.

“Just eight months ago, Hong Kong clients were telling me Brexit Britain was too unstable to buy in,” said Bruce Dear, head of London Real Estate and Institutional Investment at law firm Eversheds Sutherland. Now, “a swan-diving pound, mass marches and a pillaged Legco have made British bolt-holes compelling again.”

Sydney and Singapore are also attractive bets for investment as government-cooling measures have limited price growth, providing opportunities for Hong Kong buyers to jump in, Knight Frank said. Increased supply in Manhattan’s prime housing market have also stunted price growth and investors can find discounts in that space over a longer-term basis, the consultancy said.

 

Riot police use tear gas during a protest in Hong Kong on July 21. Photographer: Justin Chin/Bloomberg

 
Macdonald Real Estate Group announces multi-year sponsorship commitment to Arthritis Research Canada

Macdonald Real Estate Group announces multi-year sponsorship commitment to Arthritis Research Canada

February 11, 2019 (Vancouver, BC) – Macdonald Real Estate Group is pleased to announce a three year sponsorship with Arthritis Research Canada as presenting sponsor of their signature event, the ARThritis Soirée.  This year’s event will take place at 7 pm on May 22, 2019 at The Roof, Hotel Vancouver.  Tickets are on sale now at arthritissoiree.ca.

The Soirée attracts business and community leaders, philanthropists, healthcare professionals, donors, and more and is presented as an elegant cocktail reception. This format allows guests to circulate and network and boasts something for everyone—mouth-watering hors d’oeuvres, champagne and wine, as well as an amazing raffle, and live and silent auctions. Singer Mike Reno will also treat sponsors and guests to an amazing show that will include some of Loverboy’s greatest hits.

“We are proud to highlight the importance of arthritis research for the millions of Canadians who struggle with this disease,” said Lynn Hsu, Macdonald Real Estate Group’s CEO. “Arthritis is the leading cause of workplace disability and affects 1 in 6 Canadians. Research is needed to improve the lives of people living with this disease in Canada and around the world.”

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Macdonald Real Estate Group appoints new President

Macdonald Real Estate Group appoints new President

 VANCOUVER, B.C. – (February 6, 2019) –Macdonald Real Estate Group, parent company of Macdonald Realty, Macdonald Commercial, Macdonald Property Management, and Platinum Project Marketing has appointed Dan Scarrow as President, replacing Lynn Hsu, who will remain as Chairwoman and CEO.

“Dan has demonstrated strong leadership and business acumen, both in our operations in Canada and our successful office in Shanghai, China,” said Lynn Hsu, CEO. “Many of Dan’s strategic decisions over the past 10 years have been instrumental in getting us to where we are today.”

“I’m excited to continue working with our talented group of managers, staff, and agents in what is our 75th anniversary,” said Scarrow. “I will be working hard to help us maintain our status as British Columbia’s premier real estate brokerage and consultancy firm.”

Since joining the company in 2006, Dan has held several roles, first as a successful residential agent, selling over $50 million in his first year in sales, and then moving to commercial and earning an Award of Excellence or Sales Achievement Award in each of the following 4 years. In 2010, Dan moved to the management side as VP Operations, helping the company expand during that period. Most recently, from 2014 – 2018, he moved to Shanghai, China, opening and running Macdonald’s office there (branded the Canadian Real Estate Investment Centre).

Dan has a Bachelor of Commerce (Honours) degree from Queen’s University and is fluent in Chinese (Mandarin).

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