For Sellers

We do dreams. We do real life. We do things as a team. We do things with pride. We do things with optimism. We do things with a long-term view. We do it because we’ve been here since 1944 and we know how to make things happen for our clients. Macdonald Realty agents are supported closely by designated, non-competing Managing Brokers as well as dedicated marketing, accounting, conveyance, IT, reception, mortgage and management professionals. Clients have an entire real estate team on their side.

International Marketing

Macdonald Realty is a member of Leading Real Estate Companies of the World™ and Luxury Portfolio International®, providing our clients with extensive and exclusive international marketing reach for luxury properties. . Our luxury properties are showcased here: https://www.luxuryportfolio.com/brokers/macdonald-realty-ltd

Coaching and Negotiation Skills

At Macdonald Realty, we invest in our agents. We believe in advancing the learning and development goals of our agents so we can help them achieve their business goals.

Macdonald Realty agents have access to our Connected Learning program, so clients know they have the sharpest minds working on their behalf and for their benefit.

Programs & Tools

An extensive and impressive portfolio of innovative programs and tools help our real estate agents to market their clients’ properties more effectively and efficiently. These include our personalized agent websites, online marketing centre, and our global referral network.

Community Involvement

We help our people stay connected to the communities they live and work in, by sponsoring local events and initiatives throughout British Columbia. Helping out locally, however we can.

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Marketing Your Property

At Macdonald Realty, we don’t believe in a one-size-fits-all strategy. Every home is unique, so we take the time to fully understand your property then develop a tailored marketing strategy using a suite of marketing channels and tools.

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Traditional Marketing

Macdonald Realty Signs

‘For Sale’ signs are one of the primary ways that buyers find their new home. Our signs are distinct and recognizable within the community.

Public Open House

Our public open house events generally take place on a Saturday or Sunday afternoon, making it easy for prospective buyers to tour homes in their chosen neighbourhoods.

Local Print Advertising

Macdonald Realty offers exclusive advertising in The Vancouver Sun’s prominent Saturday Financial Post section. These full-page colour ads offer prime exposure on the back of the section to 486,000+ readers.

Other local newspaper advertising opportunities are available and include local community newspapers like the North Shore News or Times Colonist, the Real Estate Weekly (REW), and local Chinese newspapers like Ming Pao or Sing Tao.

Online Advertising

Today 90% of buyers start their property search online. Your listing will receive broad exposure across our office websites and hundreds of agent websites, as well as popular public sites like REW.ca, RealtyLink.org, and REALTOR.ca.

Our main company website macrealty.com has been optimized for maximum search engine marketing with Google™ and other top search sites. In addition to organic SEO, we are partnered with dozens of other strategically chosen websites that target home buyers and drive qualified traffic to our websites, and, ultimately, your listing. All our listings are also featured on international property search site LeadingRE.com.

Macdonald Realty luxury listings are also added on Juwai.com, the #1 international Chinese platform for property listings.

Network Promotion

In our experience, one of the best places to start marketing your home is within our own Macdonald Realty family of agents. Why? Because they know interested buyers. And, because they understand the Macdonald Realty approach – that we are about building long-lasting relationships with our clients, not simply the quick sale – that doesn’t mean we can’t or won’t get the job done swiftly. Just that we value you and your business and won’t ever rush the job to make a sale.

Office Meeting

These meetings are conducted on a regular basis and are a great place to promote new listings to fellow Macdonald Realty sales professionals.

REALTOR® Tour

Our tours are a great way to promote listings to agents from all companies.

Company Email Announcement

Macdonald Realty sends regular email announcements to all the associates in our offices featuring new listings. This is the first opportunity for our agents to get the word out.

Professional Marketing

We believe print materials such as creative advertising, property postcards, brochures and window displays, generate the best market exposure for your home. That’s why we have an in-house creative team working with our agents to capture all the character and features of your property — to ensure your home looks its very best in the highest quality, full-colour collateral. In our experience, professional materials leave a lasting impression.

As many buyers begin their property search online from the comfort of home, as a Macdonald Realty client you’re more than covered there too. We list our properties on all the big websites, including REALTOR.ca, REW.ca, and macrealty.com, as well as thousands of other local real estate sites. We also market your home on international websites such as LeadingRE.com, so your property gets maximum exposure.

Professional Photography

A key to showing your home in the best light is professional photography. With 90% of buyers first viewing the home on the Internet, we need to make sure those first impressions make an impact so they decide to come view the property in person. Once they’re there, we want them to walk away with beautiful materials marketing your home.

Property Brochures

To help potential purchasers remember your house, a professional quality “Feature Sheet” or brochure outlining the major selling points of your house is prepared and given to them. Since most purchasers see several houses before making the decision to buy, these full-colour, glossy highlight sheets help to separate your special home from all the rest.

Luxury Marketing

Experience unparalleled exposure through our Luxury Marketing Program, a versatile tool that maximizes local and global visibility for qualifying homes. To this we add specialized luxury signage and unique relationships with luxury web partners to guarantee that your home receives as many views as possible.

BC's Luxury Leaders

Luxury properties and their unique features deserve special consideration, particularly with more affluent consumers. For qualifying homes, luxury marketing offers the best way to reach that consumer base — whether that buyer is in British Columbia, Canada, or across the globe. Our Luxury Marketing Program includes specialized signage and an international network of partners. There’s a reason why, year after year, Macdonald Realty leads the way in luxury sales in markets across BC.

For more details on our extensive Luxury Marketing Program, visit our dedicated page here.

At Macdonald Realty, like each of our clients, we know every home we sell is unique. We’ve been selling homes since 1944, so we also know that for some clients selling can be an emotional undertaking. If you choose us, our goal is to ensure you have all the market information at your fingertips to make the best possible decision. We also want to make the selling process as seamless as possible.

Choosing the right agent who knows current market conditions and your area can help you get the right price for your home. What’s more, with over 75 years in real estate comes valuable knowledge and expertise. We’re here to provide that insight. To be your advocate and partner in your sales journey — every step of the way.