We do dreams. We do real life. We do things as a team. We do things with pride. We do things with optimism. We do things with a long-term view. We do it because we’ve been here since 1944 and we know how to make things happen for our clients. Macdonald Realty agents are supported closely by designated, non-competing Managing Brokers as well as dedicated marketing, accounting, conveyance, IT, reception, mortgage and management professionals. Clients have an entire real estate team on their side.
Macdonald Realty is a member of Leading Real Estate Companies of the World™ and Luxury Portfolio International®, providing our clients with extensive and exclusive international marketing reach for luxury properties. Our properties are showcased on our exclusive website in Shanghai China macrealty.cn
Coaching and Negotiation Skills
At Macdonald Realty, we see investing in our agents as a must. We believe in advancing the learning and development goals of our agents so we can help them achieve their business goals. To help our agents successfully sell properties, we’ve developed Connected Learning, a learning and development program proprietary to Macdonald Realty.
Additionally, we’ve helped our agents earn their Certified Negotiation Expert designation. Our clients always know they have the sharpest minds working on their behalf, and for their benefit.
Programs & Tools
An extensive and impressive portfolio of innovative programs and tools help our real estate agents to market their clients’ properties more effectively and efficiently. These include our Macdonald Luxury Collection magazine, agent websites, online marketing centre, and our global referral network.
We help our people stay connected to the communities they live and work in, by sponsoring local events and initiatives throughout British Columbia. Helping out locally, however we can.
Marketing Your Property
At Macdonald Realty, we don’t believe in a one-size-fits-all strategy. We know your home is unique, with its own special characteristics. So, we take the time to fully understand your property. We then develop a tailored marketing strategy, using a suite of marketing channels and tools, that will deliver results.
Macdonald Realty Signs
For Sale signs are one of the primary ways that buyers find their new home. Our signs are distinct and recognizable within the community.
Public Open House
It is common for prospective buyers to drive through a neighbourhood that is of interest to them, visiting these “Open Houses”. The public open house generally takes place on a Saturday or Sunday afternoon. **COVID-19 precautions are in place, open houses are currently not recommended by the real estate boards of British Columbia.
Local Print Advertising
Macdonald Realty offers exclusive advertising in The Vancouver Sun’s prominent Saturday Finacial Post section. These full page colour ads are prime exposure on the back of the section to 486,000 readers that only Macdonald Realty can provide to sellers.
Other local newspaper advertising opportunities are available and include local community newspapers like the North Shore News or Times Colonist, the Real Estate Weekly (REW) and local Chinese newspapers like Ming Pao or Sing Tao.
Today 90% of buyers start their property search online. Your listing will receive broad exposure across our office websites and hundreds of agent websites, as well as popular public sites like REW.ca, RealtyLink.org and REALTOR.ca.
Our main company website macrealty.com has been optimized for maximum search engine marketing with Google™ and other top search sites. In addition to this organic SEO, we are partnered with dozens of other strategically chosen websites which target home buyers and drive qualified traffic to our websites, and ultimately your listing. All our listings are also featured on international property search site LeadingRE.com.
All Macdonald Realty listings are also listed on our Chinese language website macrealty.cn, the first and only Canada-focused real estate website located behind the Great Firewall. This website makes it easier for Chinese home buyers to search our listings. Luxury listings are also added on Juwai.com, the #1 Chinese-language listing portal for Chinese buyers.
In our experience, one of the best places to start marketing your home is within our own Macdonald Realty family of agents. Why? Because they know interested buyers. And, because they understand the Macdonald Realty approach — that we are about building long-lasting relationships with our clients, not simply the quick sale. That doesn’t mean we can’t or won’t get the job done swiftly. Just that we value you and your business and won’t ever rush the job to make a sale.
Conducted on a regular basis, these meetings are a great place to promote new listings to fellow Macdonald Realty sales professionals.
This weekly tour for all REALTORS® is a great way to promote your listings to sales people from all companies.
Company Email Announcement
Macdonald Realty sends regular email announcements to all the associates in our offices telling them of the new listings. This is the first opportunity to get the word out.
We believe print materials, including creative advertising, property postcards, brochures and window displays, generate the best market exposure for your home. That’s why we have an in-house creative team working with our agents to capture all the character and features of your property — to ensure your home looks its very best in the highest quality, full-colour collateral. In our experience, professional materials leave a lasting impression.
As many buyers begin their property search online from the comfort of home, as a Macdonald Realty client you’re more than covered there too. We list our properties on all the big websites, including realtor.ca, rew.ca, and macrealty.com, as well as thousands of other local real estate sites. We also market your home on international websites, such as LeadingRE.com and macrealty.cn, so your property gets maximum exposure.
A key to showing your home in the best light is professional photography. With 90% of buyers first viewing the home on the Internet, we need to make sure those first impressions make an impact so they decide to come view the property in person. Once they’re there, we want them to walk away with beautiful materials marketing your home.
To help potential purchasers remember your house, a professional quality “Feature Sheet” or brochure outlining the major selling points of your house is prepared and given to them. Since most purchasers see several houses before making the decision to buy, these full-colour, glossy highlight sheets help to separate your special home from all the rest.
Our Luxury Marketing Program is a diverse marketing tool that provides the greatest amount of exposure, both locally and globally, for qualifying homes. From our in-house designed magazine, to specialized luxury signage, to our international luxury web partners, our homes are viewed more times than any other marketing vein.
BC's Luxury Leaders
Luxury properties and their unique features deserve special consideration, particularly with more affluent consumers. For qualifying homes, luxury marketing offers the best way to reach that consumer base — whether that buyer is in British Columbia, Canada or across the globe. Our Luxury Marketing Program includes a beautiful, full-colour magazine designed by our in-house creative team, specialized signage and an international network of partners. There’s a reason why, year after year, Macdonald Realty leads the way in luxury sales in markets across BC.
For more details on our extensive Luxury Marketing Program, visit our dedicated page here.
At Macdonald Realty, like each of our clients, we know every home we sell is unique. We’ve been selling homes since 1944, so we also know that for some clients selling can be an emotional undertaking. If you choose us, our goal is to ensure you have all the market information at your fingertips to make the best possible decision. We also want to make the selling process as seamless as possible.
Choosing the right agent who knows current market conditions and your area can help you get the right price for your home. What’s more, with over 75 years in real estate comes valuable knowledge and expertise. We’re here to provide that insight. To be your advocate and partner in your sales journey — every step of the way.
Contact us today to receive a complimentary market analysis or estimated valuation.