PODCAST: Using Coaching to Build Trust (October 2021)|British Columbia Real Estate Association (BCREA)

Across the province, REALTORS® and brokerages are engaged in innovative work to support the real estate profession and the public. And we want to share those stories. On this episode of Open House by BCREA, explore an innovative way to build trusting, successful relationships with your clients through our conversation with Mark Winter. Mark is a seasoned real estate professional with 30 years of experience and is also a certified coach. He is Director of Agent Development at a BC real estate brokerage and has written a book entitled A Different Conversation: Realizing Your Potential as a Real Estate Agent.

This episode was recorded on October 22, 2021.

Listen to the podcast here.




If you had to pick the most important thing you could provide your clients with, what would it be?

In a survey recently published by the Canadian Real Estate Association and Nanos Research, the most important attributes a Realtor should display in their interactions with clients are honesty and integrity. In other words, your clients want to be able to trust you.

But building that trust can be easier said than done and the survey results also highlight that there is some room to grow in that area.

Joining us to talk about an innovative way to build trust in your relationships with your clients is Mark Winter. Mark has been a part of the same BC brokerage since 1992 and now has over 30 years of experience in the real estate business. He started off as a Realtor and now works in a senior leadership role as Director of Agent Development.

He’s also a certified coach and putting his two passions together has written a book entitled A Different Conversation: Realizing Your Potential as a Real Estate Agent. Mark joins us to talk about the coaching approach and how this approach can lead to more success and fulfillment as a Realtor, which in turn means more satisfied clients.


The article was originally posted on British Columbia Real Estate Association (BCREA), November 1, 2021. Written by Shaheed Devji.

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